Land O’Lakes Celebrating National Dairy Month
Land O’Lakes’ Heather Anfang talks about celebrating National Dairy Month and how the cooperative is managing various challenges. Land O’Lakes podcast Rooted In Tomorrow
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Episode 13 – Remember Got Milk? Where Are Dairy Ads Now?
Listen in with our dairy farmer hosts, Virginia’s Brittany Jones (@richlandsdairy) and New York’s Kathryn Bosley (@cow_nerd), as they talk with Suzanne Fanning, SVP from Dairy Farmers of Wisconsin, CMO for Wisconsin Cheese, and Jeff McCrory, Strategy for Mischief USA, about how traditional marketing and advertising has changed over recent years and what they are…
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Episode 18: Millennials Matter to Dairy Industry Success
Millennials, those born between 1981-1996, make up the largest demographic in the United States, and they have a larger spending power than the two generations before them, Baby Boomers and Generation X. With the potential for so much influence, capturing the hearts of Millennials is important to success for the dairy industry. In a new…
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Episode 16: Evolving Gen Z Consumer Base Presents Big Opportunities for Dairy Industry
Generation Z, or those born between 1996-2010, is made up of “old souls in young bodies,” says Jeff Fromm, president of FutureCast and an expert in youth marketing, customer trends and innovation. The statement comes during Fromm’s conversation on the latest episode of Dairy on the Air as he distinguishes Gen Zers from their millennial…
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Episode 6: Revitalizing the Dairy Case
Consider this: With only three percent of the shelf space in stores, dairy accounts for 10 percent of sales and 20 percent of profits. This highlights the opportunity to strengthen our partnerships with retail stores to increase dairy sales. In the latest episode of Dairy on the Air, Lucas Lentsch, CEO of Midwest Dairy, is…
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