Your Dairy Checkoff Podcast – Farmer Stories and Perspectives on Dairy Promotion
Do you wonder about the impact of your dairy checkoff investment? Join farmer hosts in conversations about how local and national checkoff works together to build dairy sales and trust in today’s changing marketplace.
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Latest Episodes
Episode 31 – How Is Dairy Changing? The Truth About U.S. Dairy Consumption
Is U.S. dairy consumption going up or down? What is the current dairy product mix and how has it changed over time? What are some of the latest product...
Bonus 2 – Why Is Food Safety A Checkoff Priority?
Why would the checkoff be involved in dairy food safety? How does this help dairy farmers sell more dairy? Listen as Scott Wallin, Vice President of Farmer Communications, discusses...
Bonus 01 – What Did Dairy Showcase At Expo West 2024?
Where do global food companies find the next big innovative consumer food product? They attend the Natural Products EXPO WEST conference, where over 65,000 attendees check out over 3,000...
Episode 30: How Do You Get Consumers To See Dairy Differently?
Do consumers think that dairy is sustainable? Does this influence their purchasing of dairy products? What’s the checkoff doing about it? Listen as MVP Dairy’s Director of Marketing and...
Episode 29: What Did Farmers Want To Know About Dairy Exports At The Joint Annual Meeting?
What trends are we seeing with dairy products developed for exports? Does unique branding and logos for dairy products make a difference in the exports market? Can you tell...
Episode 28 – What Is In Store For Dairy Exports In 2024?
How did U.S. dairy exports affect the market in 2023 and what does the future hold for dairy exports in 2024 and beyond? What is the checkoff doing globally...
Behind The Mic
Dairy Farmers
Your dairy farmer peers interview industry professionals and dairy checkoff partners to ask the tough questions about how your dairy promotion investment is impacting dairy sales and trust.
Industry Experts
Learn directly from industry experts who collaborate with the dairy checkoff on consumer research, dairy nutrition, science, and dairy promotion activities.
Checkoff Staff
Meet Your Dairy Checkoff at the state, regional, and national level who work together to implement dairy promotion programs that boost dairy sales and build consumer trust on behalf of dairy farmers.
Dairy Cows
Everything we do is for these wonderful, milk-producing bovines. We hope you enjoy the amazing products they produce like milk, cheese, butter, ice cream, and yogurt.
Why Subscribe To Our Podcast
Do you wonder about the impact of your dairy checkoff investment? Join farmer hosts in conversations about how local and national checkoff works together to build dairy sales and trust in today’s changing marketplace.
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