Your Dairy Checkoff Podcast – Farmer Stories and Perspectives on Dairy Promotion

Do you wonder about the impact of your dairy checkoff investment? Join farmer hosts in conversations about how local and national checkoff works together to build dairy sales and trust in today’s changing marketplace.


Want to give us feedback and win a pair of Your Dairy Checkoff Podcast ear buds?

If you are a dairy farmer or a dairy industry professional, we would love to get your feedback on the podcast. Just fill out this short survey and you’ll be registered to win a pair of Your Dairy Checkoff Podcast ear buds. One in five wins! Click here to take the survey!

Latest Episodes

Episode 19 – What Happened With Dairy Promotion In 2022?

Hear from Pennsylvania dairy farmer and Dairy Management Inc. Chair Marilyn Hershey and Missouri dairy farmer and National Dairy Board Chair Alex Peterson discuss the 2022 checkoff’s dairy promotion...

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Episode 18 – Do Social Media Influencers Convince Consumers To Buy Dairy?

Tune in with our dairy farmer hosts, Wisconsin’s Becca Hilby (@beccahilby) and New York’s Val Lavigne (@DairyGalVal), as they talk with Indianapolis Colts mascot “Blue” Trey Mock (@blue) and...

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Episode 17 – Why Is The Dairy Checkoff Involved In Sustainability?

Tune in with our dairy farmer hosts, Missouri’s Alex Peterson and Virginia’s Joanna Shipp, as they talk with Heather Oldani, EVP, Dairy Management Inc. Corporate Communications and, Dan Peerless,...

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Episode 16 – Should Farmers Be Worried About The Dairy Case At The Grocery Store?

Tune in with our dairy farmer hosts, Indiana’s Jill Houin and California’s Erin Nutcher aka @ca_dairy_wife, as they talk with Mike Brown, Sr., category manager for Kroger, and Tim...

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Episode 15 – Why Do Large Food Companies Need Checkoff To Drive Dairy Sales?

Tune in with our dairy farmer hosts, Michigan’s Ashley Messing-Kennedy (@messykennedy) and Minnesota’s Rita Vander Kooi, as they talk with Paul Ziemnisky, executive vice president for domestic partnerships at...

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Episode 14 – Do the Dietary Guidelines Help or Hurt Dairy? You May Be Surprised.

Listen in with our dairy farmer hosts, New York’s Audrey Donahoe and Georgia’s Jennifer Glover, as they talk with registered dietitians Katie Brown, Senior Vice President at National Dairy Council,...

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Behind The Mic

dairy farmers walking

Dairy Farmers

Show Hosts

Your dairy farmer peers interview industry professionals and dairy checkoff partners to ask the tough questions about how your dairy promotion investment is impacting dairy sales and trust.

industry experts

Industry Experts

Show Guests

Learn directly from industry experts who collaborate with the dairy checkoff  on consumer research, dairy nutrition, science, and dairy promotion activities. 

checkoff staff

Checkoff Staff

Show Guests

Meet Your Dairy Checkoff at the state, regional, and national level who work together to implement dairy promotion programs that boost dairy sales and build consumer trust on behalf of dairy farmers.

dairy cow

Dairy Cows

Show Producers

Everything we do is for these wonderful, milk-producing bovines. We hope you enjoy the amazing products they produce like milk, cheese, butter, ice cream, and yogurt. 

Why Subscribe To Our Podcast

Do you wonder about the impact of your dairy checkoff investment? Join farmer hosts in conversations about how local and national checkoff works together to build dairy sales and trust in today’s changing marketplace.

If you prefer to listen “on the go” with your phone, you can search for Your Dairy Checkoff Podcast on your favorite podcast platform or subscribe on Apple Podcasts, Spotify or wherever you get your podcasts.

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Want to give us feedback and win a pair of Your Dairy Checkoff Podcast ear buds?

If you are a dairy farmer or a dairy industry professional, we would love to get your feedback on the podcast. Just fill out this short survey and you’ll be registered to win a pair of Your Dairy Checkoff Podcast ear buds. One in five wins! Click here to take the survey!