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EPISODE 7 – Have you ever had 800,000+ visitors on your farm?

12/13/2021
Season 4
Episode 7
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In this episode of Your Dairy Checkoff Podcast, our farmer hosts have a conversation with Allison Ryan from MVP Dairy, and Brittany Snyder from the Adopt A Cow Program...

Your Dairy Checkoff Podcast – Farmer Stories and Perspectives on Dairy Promotion

Do you wonder about the impact of your dairy checkoff investment? Join farmer hosts in conversations about how local and national checkoff works together to build dairy sales and trust in today’s changing marketplace.

Latest Episodes

EPISODE 6 – Dairy donations feel good but do farmers benefit?

11/16/2021

Season 4

Episode 6

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Who pays for dairy donations during holiday food drives? Do they really translate to future sales and lifelong consumers? Dairy Farmers Joanna Shipp and Sam Schwoeppe have a conversation...

EPISODE 5 – Is The Dairy Checkoff Really Working And Worth The Money?

10/12/2021

Season 4

Episode 5

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Why hasn’t my milk price gone up if checkoff is doing its job? What value has checkoff brought my farm lately? Dairy Farmers Jess Peters from Pennsylvania and Larry...

EPISODE 4 – Does Dairy Benefit From The NFL Partnership?

09/14/2021

Season 4

Episode 4

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How does the dairy checkoff’s NFL partnership benefit our Fuel Up To Play 60 program in schools and help sell more dairy products? The NFL is the most popular...

EPISODE 3 – Does Increasing Pizza Chain Sales Really Help Dairy Farmers?

08/17/2021

Season 4

Episode 3

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Tune in to the latest episode of Your Dairy Checkoff podcast to learn how checkoff partnerships with Dominos and Pizza Ranch are helping grow the category in a post-pandemic...

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EPISODE 2 – What is the #1 factor driving school milk consumption?

07/13/2021

Season 4

Episode 2

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Listen to episode 2 of Your Dairy Checkoff Podcast where farmer hosts Alex Peterson and Audrey Donahoe join a school food service director and research expert in a conversation...

EPISODE 1 – Reaching Gen Z: Through the World of Gaming

06/15/2021 Don Schindler 0 Comments

The first episode, “Reaching Gen Z: Through the World of Gaming,” features a conversation about how the dairy checkoff is looking to online video gaming to reach this consumer...

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Behind The Mic

Dairy Farmers

Show Hosts

Your dairy farmer peers interview industry professionals and dairy checkoff partners to ask the tough questions about how your dairy promotion investment is impacting dairy sales and trust.

Industry Experts

Show Guests

Learn directly from industry experts who collaborate with the dairy checkoff on consumer research, dairy nutrition, science, and dairy promotion activities.

Checkoff Staff

Show Guests

Meet Your Dairy Checkoff at the state, regional, and national level who work together to implement dairy promotion programs that boost dairy sales and build consumer trust on behalf of dairy farmers.

Dairy Cows

Show Producers

Everything we do is for these wonderful, milk-producing bovines. We hope you enjoy the amazing products they produce like milk, cheese, butter, ice cream, and yogurt.

Why Subscribe To Our Podcast

Do you wonder about the impact of your dairy checkoff investment? Join farmer hosts in conversations about how local and national checkoff works together to build dairy sales and trust in today’s changing marketplace.

If you prefer to listen “on the go” with your phone, you can search for Your Checkoff Podcast on your favorite podcast platform or subscribe on Apple Podcasts, Spotify or wherever you get your podcasts.