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Episode 6 – Dairy donations feel good but do farmers benefit?

Who pays for dairy donations during holiday food drives? Do they really translate to future sales and lifelong consumers? Dairy Farmers Joanna Shipp and Sam Schwoeppe have a conversation...

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Episode 5 – Is The Dairy Checkoff Really Working And Worth The Money?

Why hasn’t my milk price gone up if checkoff is doing its job? What value has checkoff brought my farm lately? Dairy Farmers Jess Peters from Pennsylvania and Larry...

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Episode 4 – Does Dairy Benefit From The NFL Partnership?

How does the dairy checkoff’s NFL partnership benefit our Fuel Up To Play 60 program in schools and help sell more dairy products? The NFL is the most popular...

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Episode 3 – Does Increasing Pizza Chain Sales Really Help Dairy Farmers?

Tune in to the latest episode of Your Dairy Checkoff podcast to learn how checkoff partnerships with Dominos and Pizza Ranch are helping grow the category in a post-pandemic...

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EPISODE 2 – What is the #1 factor driving school milk consumption?

Listen to episode 2 of Your Dairy Checkoff Podcast where farmer hosts Alex Peterson and Audrey Donahoe join a school food service director and research expert in a conversation...

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EPISODE 1 – Reaching Gen Z: Through the World of Gaming

The first episode, “Reaching Gen Z: Through the World of Gaming,” features a conversation about how the dairy checkoff is looking to online video gaming to reach this consumer...

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Episode 34 – Reaching millennial parents and gen Z through creative partnerships

Roxane Hill, executive director from The Regnier Family Wonderscope Children’s Museum of Kansas City and Samantha Carter, manager, marketing communications, discuss the 2020 partnership launched between Midwest Dairy and...

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Episode 33: A Deeper Dive into Dairy Farming and Sustainability

In the latest episode of Midwest Dairy’s Dairy on the Air podcast – A Deeper Dive into Dairy Farming and Sustainability – Midwest dairy farmer and AMPI Chairman of...

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Episode 32: Bringing the farm to the classroom through technology in the Adopt a Cow program

How tall will be she be? Does she exercise? Where does she live? These are just a few of the questions 4th and 5th-grade students asked their teacher when...

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Episode 31: Driving dairy demand through synergistic partnerships

The latest episode of Midwest Dairy’s Dairy on the Air podcast – Driving Dairy Demand Through Synergistic Partnerships – features a conversation with Jon Moss, chief brand officer/senior vice...

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