Podcast: Dairy Sales

Episode 25: Shifting consumer demands & opportunities for dairy post COVID-19

The COVID-19 pandemic has dramatically altered consumer habits, and dairy has felt that impact in various ways. Larry Levin, executive vice president of market and shopper intelligence at IRi Worldwide, joins host Andy Vance on the latest episode of Dairy on the Air to discuss how the pandemic increased demand for dairy and what dairy…

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Episode 24: Key takeaways about today’s consumers from dairy farmer and retailer

The latest episode of Midwest Dairy’s Dairy on the Air podcast highlights the recent Dairy Experience Forum and Jonna Schutte, a dairy farmer from Monona, Iowa, and Sydney Milton, dairy category manager from Casey’s General Stores, share their key takeaways from the virtual event that brought together members of the dairy supply chain to better…

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Episode 23: Partners in Promotion to Drive Dairy Sales in the U.S. and Around the World

Uncovering opportunities to expand dairy offerings on restaurant menus and in retail is just one way the dairy checkoff works with domestic and international partners like McDonald’s, Domino’s and Yum! Brands. In the latest episode of Midwest Dairy’s Dairy on the Air podcast, Paul Ziemnisky, executive vice president, and Rebecca MacKay, vice president, both of…

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Episode 21: Checkoff CEO’s Perspective on Dairy’s Strengths and Opportunities

A new episode of Dairy on the Air features a conversation with Molly Pelzer, who was named Midwest Dairy CEO in late September following 35 years of service to dairy farmers. Pelzer talks to host Andy Vance about how her background as both a farmer and a registered dietitian, combined with her long tenure with…

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Episode 20: Leveraging an NFL Partnership to Fuel Childhood Nutrition and Dairy Sales

In a new episode of Dairy on the Air, podcast host and farm broadcaster Andy Vance sits down with Chicago Bears staff, Matt Black, corporate partnerships manager and Kevin Anderson, partnership activation specialist, to discuss why the franchise shares Midwest Dairy’s commitment to childhood nutrition and increased activity. During the conversation, both guests showcase why…

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Episode 19: Dairy’s Role in Type 2 Diabetes Prevention and Management

It’s predicted that by 2050, more than half the U.S. population will either be at risk for pre-diabetes or have type 2 diabetes. Joslin Diabetes Center is a world-renowned research and treatment center dedicated to reducing risk and improving disease management. In a new episode on Dairy on the Air, Cara Schrager, registered dietitian and…

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Episode 18: Millennials Matter to Dairy Industry Success

Millennials, those born between 1981-1996, make up the largest demographic in the United States, and they have a larger spending power than the two generations before them, Baby Boomers and Generation X. With the potential for so much influence, capturing the hearts of Millennials is important to success for the dairy industry. In a new…

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Episode 17: Collaboration Key to Building Trust in Dairy

Tune in to Dairy on the Air for three new episodes. Each presents relevant conversations impacting the dairy industry. Collaboration Key to Building Consumer Trust: The Undeniably Dairy campaign, now in its second year, is making strides in building consumer trust in dairy. Host Lucas Lentsch sits down with Beth Engelmann, chief marketing communications officer…

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Episode 16: Evolving Gen Z Consumer Base Presents Big Opportunities for Dairy Industry

Generation Z, or those born between 1996-2010, is made up of “old souls in young bodies,” says Jeff Fromm, president of FutureCast and an expert in youth marketing, customer trends and innovation. The statement comes during Fromm’s conversation on the latest episode of Dairy on the Air as he distinguishes Gen Zers from their millennial…

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EPISODE 15: A Sustainability Case Study with Ben and Jerry’s

In the first episode with a guest host, Andy Vance, Strategic Account Director at Feedstuffs, fills in for Lucas Lentsch and welcomes Cheryl Pinto from Ben and Jerry’s to discuss sustainability and consumer attitudes.

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