Episode 34 – Reaching millennial parents and gen Z through creative partnerships

Roxane Hill, executive director from The Regnier Family Wonderscope Children’s Museum of Kansas City and Samantha Carter, manager, marketing communications, discuss the 2020 partnership launched between Midwest Dairy and Wonderscope that brought together an outdoor agricultural exhibit for the museum that is helping connect museum-goers with dairy’s sustainability story. In this episode, we learn more about how Midwest Dairy’s partnership with Wonderscope is reaching two groups with immense buying power – millennial parents and their children, some of whom are in Gen Z – and how this growing collaboration presents a significant opportunity for dairy.

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