dairy marketing

Episode 5 – Is The Dairy Checkoff Really Working And Worth The Money?

10/12/2021 dairypodcast Consumer Trust, Dairy Sales, Exports, Innovation, Research

Why hasn’t my milk price gone up if checkoff is doing its job? What value has checkoff brought my farm lately? Dairy Farmers Jess Peters from Pennsylvania and Larry Hancock from Texas do a deep dive on how the national and local dairy checkoffs are working to drive trust and sales of dairy products, and…

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wonderscope-dairy-exhibit-podcast-episode

Episode 34 – Reaching millennial parents and gen Z through creative partnerships

05/28/2021 Don Schindler Consumer Trust, Dairy Sales

Roxane Hill, executive director from The Regnier Family Wonderscope Children’s Museum of Kansas City and Samantha Carter, manager, marketing communications, discuss the 2020 partnership launched between Midwest Dairy and Wonderscope that brought together an outdoor agricultural exhibit for the museum that is helping connect museum-goers with dairy’s sustainability story. In this episode, we learn more…

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