gen z

Episode 11 – How do you get consumers to trust you? Farmers talk about what works.

In this episode of Your Dairy Checkoff Podcast, dairy farmer hosts, Connecticut’s Amanda Freund (@cowpots) and Washington’s Austin Allred (@royalfamilyfarming), as they have a conversation with dairy farmers, New Mexico’s Tara Vander Dussen (@taravanderdussen) and Kansas’s Melissa Hildebrand Reed (@hildebrandfarmsdairy), about how they share their story with consumers in real life ways that build trust…

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Minecraft adds a dairy farm

The US dairy industry partners with gamer superstars Mr. Beast and Captain Sparklez. The stereotype of a gamer is that he or she exists on Mountain Dew and Cheetos. Reality, though, is different, and the dairy industry is taking advantage of the “new” generation of gamers who pay attention to nutrition as a way to…

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EPISODE 1 – Reaching Gen Z: Through the World of Gaming

The first episode, “Reaching Gen Z: Through the World of Gaming,” features a conversation about how the dairy checkoff is looking to online video gaming to reach this consumer segment (ages 10 to 23). With 90 percent of Gen Z active in gaming, this platform provides a great opportunity to share dairy’s farm-to-table story in an engaging, interactive way. Gaming is a $100 billion industry, larger than sports, film and music combined.

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Episode 34 – Reaching millennial parents and gen Z through creative partnerships

Roxane Hill, executive director from The Regnier Family Wonderscope Children’s Museum of Kansas City and Samantha Carter, manager, marketing communications, discuss the 2020 partnership launched between Midwest Dairy and Wonderscope that brought together an outdoor agricultural exhibit for the museum that is helping connect museum-goers with dairy’s sustainability story. In this episode, we learn more…

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Episode 16: Evolving Gen Z Consumer Base Presents Big Opportunities for Dairy Industry

Generation Z, or those born between 1996-2010, is made up of “old souls in young bodies,” says Jeff Fromm, president of FutureCast and an expert in youth marketing, customer trends and innovation. The statement comes during Fromm’s conversation on the latest episode of Dairy on the Air as he distinguishes Gen Zers from their millennial…

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Episode 1: The changing Consumer

These days, there is so much competition in the dairy aisle, and consumers are often confused by the amount of information available. How can the dairy industry join the conversation? We know you have an opinion – would you like to share it with us? What about suggesting a topic? Please contact us at don.schindler@dairy.org….

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