The latest episode of Midwest Dairy’s Dairy on the Air podcast – Driving Dairy Demand Through Synergistic Partnerships – features a conversation with Jon Moss, chief brand officer/senior vice president at Pizza Ranch.
Moss shares how strategic partnerships between Pizza Ranch and Midwest Dairy have been mutually beneficial for driving demand during the pandemic and beyond.
In a discussion with Dairy on the Air host Andy Vance, Moss details the original partnership that celebrated National Dairy Month in 2020 by offering free extra cheese to customers who purchased online.
This raised awareness about Pizza Ranch’s carryout and delivery offerings, since dining rooms across the region were largely closed due to COVID-19, and the majority of their sales had previously been in-restaurant due to their popular buffets.
In addition, the partnership resulted in Pizza Ranch purchasing more than 100,000 incremental pounds of cheese in the month, equating to more than 1 million incremental pounds of milk.
Pizza Ranch also shared messaging about dairy farmers with customers, celebrating how sustainable, local and fresh dairy products are.
Moss also described how this initial partnership has now led to a more extensive partnership between Pizza Ranch and Midwest Dairy, along with other organizations with similar goals.
This partnership has helped successfully launch Pizza Ranch’s frozen breakfast pizza line, which is a win-win for all involved, generating incremental sales and customer satisfaction across the board.