In the latest episode of Midwest Dairy’s Dairy on the Air podcast, a conversation from the recent virtual Dairy Experience Forum continues, discussing what consumers look for and how dairy can fit into their needs during COVID-19 and beyond.

The 21st-century eater is someone who demands food fulfills needs at the intersection of health, sustainability and experience. Food futurist Mike Lee, founder of The Future Market and co-founder/co-CEO of Alpha Food Labs, joins host Andy Vance in this episode to have a candid dialog about these consumer trends and their impact on dairy.

This conversation focuses on many facets of meeting consumer needs, some of which are changing amidst the pandemic, today and into the future – and how these needs will affect dairy demand.

Lee shares how there is no one-size-fits-all when it comes to food – it’s all about individualization – and to find the opportunities for dairy, it’s important to learn the “why” about people’s behaviors.

He discusses how producers, brands and retailers need to focus on deep insights to meet consumer needs now and innovate new products that will help the category thrive for years to come.