consumers

Episode 17 – Why Is The Dairy Checkoff Involved In Sustainability?

Tune in with our dairy farmer hosts, Missouri’s Alex Peterson and Virginia’s Joanna Shipp, as they talk with Heather Oldani, EVP, Dairy Management Inc. Corporate Communications and, Dan Peerless, Global Sustainable Sourcing Lead For Dairy, Meat, Poultry, and Eggs for Nestle, about how the dairy checkoff got involved in dairy sustainability and why it matters…

Read More

DAIRY CHECKOFF MARKETS TO GENERATION Z

The leader of the dairy checkoff says consumers’ expectations are shifting and the criteria they use for choosing foods are evolving.  Barbara O’Brien with Dairy Management Inc. says there is an opportunity for dairy to step in and meet consumers’ needs but reaching Generation Z is different from past marketing efforts. “It is a complex…

Read More

Episode 16 – Should Farmers Be Worried About The Dairy Case At The Grocery Store?

Tune in with our dairy farmer hosts, Indiana’s Jill Houin and California’s Erin Nutcher aka @ca_dairy_wife, as they talk with Mike Brown, Sr., category manager for Kroger, and Tim Cooley, chief operating officer for American Dairy Association North East, talk about the present state and future of the dairy case, why milk and alternatives are…

Read More

Why Do Large Food Companies Need Checkoff To Drive Dairy Sales?

Tune in with our dairy farmer hosts, Michigan’s Ashley Messing-Kennedy (@messykennedy) and Minnesota’s Rita Vander Kooi, as they talk with Paul Ziemnisky, executive vice president for domestic partnerships at Dairy Management Inc., and Amy Wagner, executive vice president for international partnerships at Dairy Management Inc., about how both retail and restaurant partnerships, both nationally and…

Read More

Episode 11 – How do you get consumers to trust you? Farmers talk about what works.

In this episode of Your Dairy Checkoff Podcast, dairy farmer hosts, Connecticut’s Amanda Freund (@cowpots) and Washington’s Austin Allred (@royalfamilyfarming), as they have a conversation with dairy farmers, New Mexico’s Tara Vander Dussen (@taravanderdussen) and Kansas’s Melissa Hildebrand Reed (@hildebrandfarmsdairy), about how they share their story with consumers in real life ways that build trust…

Read More

EPISODE 6 – Dairy donations feel good but do farmers benefit?

Who pays for dairy donations during holiday food drives? Do they really translate to future sales and lifelong consumers? Dairy Farmers Joanna Shipp and Sam Schwoeppe have a conversation with a local retail milk buyer and a dairy donation specialist to discuss how dairy donations work, who benefits and if they are sustainable. Increasing dairy…

Read More

Episode 27: Talking sustainability with Dairy Forum Experience sustainability panel

The most recent episode of Midwest Dairy’s Dairy on the Air podcast – Dairy: An Environmental Solution – features a discussion three industry experts had at the virtual Dairy Experience Forum this August, diving into how their unique parts of the dairy community are working toward the industry’s 2050 Environmental Stewardship Goals. This conversation includes…

Read More

Episode 26: The 21st-century eater and opportunities for dairy

In the latest episode of Midwest Dairy’s Dairy on the Air podcast, a conversation from the recent virtual Dairy Experience Forum continues, discussing what consumers look for and how dairy can fit into their needs during COVID-19 and beyond. The 21st-century eater is someone who demands food fulfills needs at the intersection of health, sustainability…

Read More

Episode 25: Shifting consumer demands & opportunities for dairy post COVID-19

The COVID-19 pandemic has dramatically altered consumer habits, and dairy has felt that impact in various ways. Larry Levin, executive vice president of market and shopper intelligence at IRi Worldwide, joins host Andy Vance on the latest episode of Dairy on the Air to discuss how the pandemic increased demand for dairy and what dairy…

Read More

Episode 21: Checkoff CEO’s Perspective on Dairy’s Strengths and Opportunities

A new episode of Dairy on the Air features a conversation with Molly Pelzer, who was named Midwest Dairy CEO in late September following 35 years of service to dairy farmers. Pelzer talks to host Andy Vance about how her background as both a farmer and a registered dietitian, combined with her long tenure with…

Read More
podcast earbuds

Want to give us feedback and win a pair of Your Dairy Checkoff Podcast ear buds?

If you are a dairy farmer or a dairy industry professional, we would love to get your feedback on the podcast. Just fill out this short survey and you’ll be registered to win a pair of Your Dairy Checkoff Podcast ear buds. One in five wins! Click here to take the survey!