Episode 20: Leveraging an NFL Partnership to Fuel Childhood Nutrition and Dairy Sales

In a new episode of Dairy on the Air, podcast host and farm broadcaster Andy Vance sits down with Chicago Bears staff, Matt Black, corporate partnerships manager and Kevin Anderson, partnership activation specialist, to discuss why the franchise shares Midwest Dairy’s commitment to childhood nutrition and increased activity.

During the conversation, both guests showcase why the Chicago Bears remain committed to their 10-year partnership with Midwest Dairy and the Fuel up to Play 60 program. This year, more than 3,600 schools throughout Illinois, or 1.8 million students, participated in the program that helped them make a difference not only in their own lives but within their local communities.

Black and Anderson pointed to the “Bears Way,” or the four values that serve as the foundation of how the franchise operates every day: respect, integrity, team and excellence. They appreciate that Midwest dairy farmers share these same values which is key to the longstanding success of the partnership.

“It has been very rewarding to be aligned with Midwest Dairy to help students make sustainable changes in the areas of nutrition and physical activity within our schools and communities,” said Black. “We’re very thankful to dairy farmers who give us the opportunity to go out and make that positive impact.”

This year, the Chicago Bears have taken the partnership one step further, helping Midwest Dairy extend the Undeniably Dairy campaign by bringing dairy to unexpected places, including the Chicago Bear’s 100th anniversary celebration this summer. Midwest Dairy is developing plans with the Chicago Bears for 2020 which will include innovative ideas to further connect the Bears with the Undeniably Dairy campaign and to drive dairy sales within the retail community.

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