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EPISODE 4 – Does Dairy Benefit From The NFL Partnership?

09/14/2021 dairypodcast Consumer Trust, Dairy Sales

How does the dairy checkoff’s NFL partnership benefit our Fuel Up To Play 60 program in schools and help sell more dairy products? The NFL is the most popular U.S. sport in terms of game attendance, TV ratings, and merchandise. Many beverage brands including soda and water advertise with the NFL, why not just do…

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Episode 20: Leveraging an NFL Partnership to Fuel Childhood Nutrition and Dairy Sales

03/25/2021 dairypodcast Consumer Trust, Dairy Sales, Schools, Sustainability

In a new episode of Dairy on the Air, podcast host and farm broadcaster Andy Vance sits down with Chicago Bears staff, Matt Black, corporate partnerships manager and Kevin Anderson, partnership activation specialist, to discuss why the franchise shares Midwest Dairy’s commitment to childhood nutrition and increased activity. During the conversation, both guests showcase why…

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