Episode 23: Partners in Promotion to Drive Dairy Sales in the U.S. and Around the World

Uncovering opportunities to expand dairy offerings on restaurant menus and in retail is just one way the dairy checkoff works with domestic and international partners like McDonald’s, Domino’s and Yum! Brands.

In the latest episode of Midwest Dairy’s Dairy on the Air podcast, Paul Ziemnisky, executive vice president, and Rebecca MacKay, vice president, both of DMI’s Global Innovation Partnerships team, discuss some of the ways partnerships have increased demand for dairy in the U.S. and beyond.

Among the examples Ziemnisky and MacKay share are the introduction of items like a chicken and cheese pairing, a variety of coffee-based beverages starring milk, and even ultra-cheesy pizza in countries where culturally pizza isn’t a common meal but where cheese is gaining ground.

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