retail

Episode 19 – What Happened With Dairy Promotion In 2022?

Hear from Pennsylvania dairy farmer and Dairy Management Inc. Chair Marilyn Hershey and Missouri dairy farmer and National Dairy Board Chair Alex Peterson discuss the 2022 checkoff’s dairy promotion highlights including gaming advertising to Gen Z, exports, new retail and restaurant partners, new health and wellness collaborations, sustainability alliances and much more. To learn more…

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DAIRY CHECKOFF MARKETS TO GENERATION Z

The leader of the dairy checkoff says consumers’ expectations are shifting and the criteria they use for choosing foods are evolving.  Barbara O’Brien with Dairy Management Inc. says there is an opportunity for dairy to step in and meet consumers’ needs but reaching Generation Z is different from past marketing efforts. “It is a complex…

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Episode 16 – Should Farmers Be Worried About The Dairy Case At The Grocery Store?

Tune in with our dairy farmer hosts, Indiana’s Jill Houin and California’s Erin Nutcher aka @ca_dairy_wife, as they talk with Mike Brown, Sr., category manager for Kroger, and Tim Cooley, chief operating officer for American Dairy Association North East, talk about the present state and future of the dairy case, why milk and alternatives are…

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Episode 15 – Why Do Large Food Companies Need Checkoff To Drive Dairy Sales?

Tune in with our dairy farmer hosts, Michigan’s Ashley Messing-Kennedy (@messykennedy) and Minnesota’s Rita Vander Kooi, as they talk with Paul Ziemnisky, executive vice president for domestic partnerships at Dairy Management Inc., and Amy Wagner, executive vice president for international partnerships at Dairy Management Inc., about how both retail and restaurant partnerships, both nationally and…

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Episode 11 – How do you get consumers to trust you? Farmers talk about what works.

In this episode of Your Dairy Checkoff Podcast, dairy farmer hosts, Connecticut’s Amanda Freund (@cowpots) and Washington’s Austin Allred (@royalfamilyfarming), as they have a conversation with dairy farmers, New Mexico’s Tara Vander Dussen (@taravanderdussen) and Kansas’s Melissa Hildebrand Reed (@hildebrandfarmsdairy), about how they share their story with consumers in real life ways that build trust…

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Episode 30: Fueling dairy’s success through e-commerce channels

The latest episode of Midwest Dairy’s Dairy on the Air podcast – Fueling dairy’s success through e-commerce channels – features an in-depth discussion with Paul Ziemnisky, executive vice president of Global Innovation Partnerships at Dairy Management Inc. (DMI). Ziemnisky shares his insights on the dairy industry’s growing relationship with Amazon and what this means for…

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Episode 24: Key takeaways about today’s consumers from dairy farmer and retailer

The latest episode of Midwest Dairy’s Dairy on the Air podcast highlights the recent Dairy Experience Forum and Jonna Schutte, a dairy farmer from Monona, Iowa, and Sydney Milton, dairy category manager from Casey’s General Stores, share their key takeaways from the virtual event that brought together members of the dairy supply chain to better…

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Episode 23: Partners in Promotion to Drive Dairy Sales in the U.S. and Around the World

Uncovering opportunities to expand dairy offerings on restaurant menus and in retail is just one way the dairy checkoff works with domestic and international partners like McDonald’s, Domino’s and Yum! Brands. In the latest episode of Midwest Dairy’s Dairy on the Air podcast, Paul Ziemnisky, executive vice president, and Rebecca MacKay, vice president, both of…

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Episode 21: Checkoff CEO’s Perspective on Dairy’s Strengths and Opportunities

A new episode of Dairy on the Air features a conversation with Molly Pelzer, who was named Midwest Dairy CEO in late September following 35 years of service to dairy farmers. Pelzer talks to host Andy Vance about how her background as both a farmer and a registered dietitian, combined with her long tenure with…

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Episode 10: Power of Partnerships

Marilyn Hershey, Dairy Management Inc. board chair, joins Lucas Lentsch on the Dairy on the Air podcast to discuss the power of partnerships and how checkoff is collaborating to meet the needs of consumers, build trust in dairy and boost sales. In the newest episode, Hershey, a dairy farmer from Pennsylvania, shares how checkoff-funded dairy…

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