consumer trust

Episode 5 – Is The Dairy Checkoff Really Working And Worth The Money?

Why hasn’t my milk price gone up if checkoff is doing its job? What value has checkoff brought my farm lately? Dairy Farmers Jess Peters from Pennsylvania and Larry Hancock from Texas do a deep dive on how the national and local dairy checkoffs are working to drive trust and sales of dairy products, and…

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Episode 22: Greenhouse Gas Guru Sets Record Straight About Dairy’s GHG Emissions

In a new episode of Dairy on the Air, Dr. Frank Mitloehner, animal science professor and air quality specialist at the University of California, Davis, shares insights to paint an accurate, positive picture of the dairy industry’s contributions to greenhouse gas emissions. During the conversation with podcast host Andy Vance, Mitloehner explains how dairy cows…

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Episode 17: Collaboration Key to Building Trust in Dairy

Tune in to Dairy on the Air for three new episodes. Each presents relevant conversations impacting the dairy industry. Collaboration Key to Building Consumer Trust: The Undeniably Dairy campaign, now in its second year, is making strides in building consumer trust in dairy. Host Lucas Lentsch sits down with Beth Engelmann, chief marketing communications officer…

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Episode 16: Evolving Gen Z Consumer Base Presents Big Opportunities for Dairy Industry

Generation Z, or those born between 1996-2010, is made up of “old souls in young bodies,” says Jeff Fromm, president of FutureCast and an expert in youth marketing, customer trends and innovation. The statement comes during Fromm’s conversation on the latest episode of Dairy on the Air as he distinguishes Gen Zers from their millennial…

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Episode 14: Checkoff Leaders Discuss How Collaboration is Key to Industry Success

In the newest episode of Dairy On the Air, host Lucas Lentsch joins fellow CEOs Chad Vincent, Dairy Farmers of Wisconsin and Doug Ackerman, Dairy Alliance, to discuss how their collaborative approach to guiding the work of checkoff is resulting in stronger alignment with national, regional and local objectives to move the industry forward. During…

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EPISODE 13: from dairy skeptic to dairy advocate

Research highlighting the health benefits of dairy is helping the wellness community rethink previously held beliefs about dairy fat and cholesterol. Dr. Jim Painter, a registered dietitian and professor emeritus, shares his journey from dairy skeptic to dairy advocate.

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