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EPISODE 4 – Does Dairy Benefit From The NFL Partnership?

09/14/2021 dairypodcast Consumer Trust, Dairy Sales

How does the dairy checkoff’s NFL partnership benefit our Fuel Up To Play 60 program in schools and help sell more dairy products? The NFL is the most popular U.S. sport in terms of game attendance, TV ratings, and merchandise. Many beverage brands including soda and water advertise with the NFL, why not just do…

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Episode 18: Millennials Matter to Dairy Industry Success

03/25/2021 dairypodcast Consumer Trust, Dairy Sales

Millennials, those born between 1981-1996, make up the largest demographic in the United States, and they have a larger spending power than the two generations before them, Baby Boomers and Generation X. With the potential for so much influence, capturing the hearts of Millennials is important to success for the dairy industry. In a new…

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