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Podcast: Dairy Sales

Bonus 01 – What Did Dairy Showcase At Expo West 2024?

Where do global food companies find the next big innovative consumer food product? They attend the Natural Products EXPO WEST conference, where over 65,000 attendees check out over 3,000 food vendors’ innovations. Listen as Marla Buerk, Executive Vice President of Global Innovation and Insights for Dairy Management Inc., and Norrie Wilson, DMI Global Innovation And…

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Episode 30: How Do You Get Consumers To See Dairy Differently?

Do consumers think that dairy is sustainable? Does this influence their purchasing of dairy products? What’s the checkoff doing about it? Listen as MVP Dairy’s Director of Marketing and Communications Allison Ryan discusses how the checkoff is sharing the dairy farmer sustainability story with Heather Oldani, Group EVP, Head of Marketing Communications & Affairs for…

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Episode 28 – What Is In Store For Dairy Exports In 2024?

How did U.S. dairy exports affect the market in 2023 and what does the future hold for dairy exports in 2024 and beyond? What is the checkoff doing globally to help promote and grow international consumer trust in U.S. dairy? Listen as Minnesota dairy farmer and Farmer Relations Committee Chair Charles Krause discusses U.S. dairy…

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Episode 27 – What Has The Checkoff Done In 2023 and What To Look Forward To In 2024

Checkoff Year-In-Review From Dairy Management Inc.’s Chair Marilyn Hershey and CEO and President Barb O’Brien Listen as Marilyn Hershey, DMI’s chair, and Barb O’Brien, DMI’s CEO and President, discuss the 2023 National Dairy Checkoff Year-In-Review with Scott Wallin, DMI’s VP of Industry Media Relations. They will go over the highlights and challenges of this year’s…

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Episode 26 – Growing Cheese Sales With Pizza Partnerships

A new dairy checkoff growth program, in collaboration with pizza partners, is set to boost cheese consumption by over 12 million pounds, primarily focusing on international markets. On the domestic front, Domino’s has introduced Pepperoni Stuffed Cheesy Bread to its menu. Dairy Management Inc. (DMI) has supported Domino’s, including consumer research for the successful launch…

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Episode 23 – What Is Really Going On With Dairy In Marketplace?

You may have heard that dairy is dead but this couldn’t be further from the truth. Dairy is a powerhouse in marketplace. Listen as Maine dairy farmer Jenni Tilton-Flood talks with Paul Ziemnisky, Executive Vice President of Global Innovation Partnerships at Dairy Management Inc., and Madlyn Daley, Senior Vice President of Consumer & Market Insights…

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Episode 21 – eCommerce: Does Dairy Have A Future?

Dairy sells in stores, but does it sell online? Hear from Beau Hayden, Dairy Management Inc. Vice President of Insights, Sales and Trust, and Stephanie Taylor, Dairy Management West, Director of Business Development, who share how the dairy checkoff has worked with partners like Amazon, Instacart, Walmart, and others to drive demand for dairy digitally….

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Episode 20 – Dairy industry experts answer a dairy farmer’s sustainability questions

Tune in as Indiana dairy farmer Jill Houin facilitates a discussion with three dairy industry sustainability experts from a policy group, a large processor and a dairy risk management company. Recorded live at the 2022 Joint Annual Meeting, this group talks about how consumers view dairy sustainability practices, what sustainability means to their organization and…

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Episode 19 – What Happened With Dairy Promotion In 2022?

Hear from Pennsylvania dairy farmer and Dairy Management Inc. Chair Marilyn Hershey and Missouri dairy farmer and National Dairy Board Chair Alex Peterson discuss the 2022 checkoff’s dairy promotion highlights including gaming advertising to Gen Z, exports, new retail and restaurant partners, new health and wellness collaborations, sustainability alliances and much more. To learn more…

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Episode 18 – Do Social Media Influencers Convince Consumers To Buy Dairy?

Tune in with our dairy farmer hosts, Wisconsin’s Becca Hilby (@beccahilby) and New York’s Val Lavigne (@DairyGalVal), as they talk with Indianapolis Colts mascot “Blue” Trey Mock (@blue) and Philip Fryman (@southernfatty) about how they became social media influencers and how they work with the dairy checkoff to share dairy insights, facts about dairy farming…

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