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dairy farmers

Barb O’Brien talks about her first year as CEO of DMI and looking forward to 2023

01/17/2023 dairypodcast Podcast

Barbara O’Brien has completed her first full year as CEO of Dairy Management, Inc. (DMI). In this episode of DairyVoice, Joel Hastings returns to talk with Barb about some pivotal accomplishments in 2022. Barb discusses the collaboration with the Mayo Clinic, the record-breaking year in dairy exports, and the continued focus on the “Dairy Dream…

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EPISODE 1 – Reaching Gen Z: Through the World of Gaming

06/15/2021 Don Schindler Consumer Trust, Dairy Sales

The first episode, “Reaching Gen Z: Through the World of Gaming,” features a conversation about how the dairy checkoff is looking to online video gaming to reach this consumer segment (ages 10 to 23). With 90 percent of Gen Z active in gaming, this platform provides a great opportunity to share dairy’s farm-to-table story in an engaging, interactive way. Gaming is a $100 billion industry, larger than sports, film and music combined.

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