Sustainability is a term that gets used often in food marketing, by politicians and thought leaders but what does it really mean to dairy farmers and the dairy checkoff. Listen as Georgia dairy farmer Adam Graft has a conversation with former National Dairy Board member and California dairy farmer Steve Maddox and Stephanie Masiello Schuette, Director of…
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You may have heard that dairy is dead but this couldn’t be further from the truth. Dairy is a powerhouse in marketplace. Listen as Maine dairy farmer Jenni Tilton-Flood talks with Paul Ziemnisky, Executive Vice President of Global Innovation Partnerships at Dairy Management Inc., and Madlyn Daley, Senior Vice President of Consumer & Market Insights…
Read MoreIf you’re in South Florida, there’s a good chance that farmer is in the Rucks family. Sutton and Kris Rucks own Milking R dairy farm and ice cream shop in Okeechobee. The couple run the business with their two adult children and a staff of around two-dozen employees. A lot has changed since Sutton’s grandparents purchased the…
Read MoreBarbara O’Brien has completed her first full year as CEO of Dairy Management, Inc. (DMI). In this episode of DairyVoice, Joel Hastings returns to talk with Barb about some pivotal accomplishments in 2022. Barb discusses the collaboration with the Mayo Clinic, the record-breaking year in dairy exports, and the continued focus on the “Dairy Dream…
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The first episode, “Reaching Gen Z: Through the World of Gaming,” features a conversation about how the dairy checkoff is looking to online video gaming to reach this consumer segment (ages 10 to 23). With 90 percent of Gen Z active in gaming, this platform provides a great opportunity to share dairy’s farm-to-table story in an engaging, interactive way. Gaming is a $100 billion industry, larger than sports, film and music combined.
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