dairy checkoff

Episode 20 – Dairy industry experts answer a dairy farmer’s sustainability questions

Tune in as Indiana dairy farmer Jill Houin facilitates a discussion with three dairy industry sustainability experts from a policy group, a large processor and a dairy risk management company. Recorded live at the 2022 Joint Annual Meeting, this group talks about how consumers view dairy sustainability practices, what sustainability means to their organization and…

Read More

Episode 19 – What Happened With Dairy Promotion In 2022?

Hear from Pennsylvania dairy farmer and Dairy Management Inc. Chair Marilyn Hershey and Missouri dairy farmer and National Dairy Board Chair Alex Peterson discuss the 2022 checkoff’s dairy promotion highlights including gaming advertising to Gen Z, exports, new retail and restaurant partners, new health and wellness collaborations, sustainability alliances and much more. To learn more…

Read More

DAIRY CHECKOFF MARKETS TO GENERATION Z

The leader of the dairy checkoff says consumers’ expectations are shifting and the criteria they use for choosing foods are evolving.  Barbara O’Brien with Dairy Management Inc. says there is an opportunity for dairy to step in and meet consumers’ needs but reaching Generation Z is different from past marketing efforts. “It is a complex…

Read More

Episode 9 – Dairy Innovation: Who is doing it and how does it work?

In this episode of Your Dairy Checkoff Podcast, California dairy farmer Tyler Riberio and New York dairy farmer Emma Andrew-Swarthout chat with Michelle McBride, founder and CEO of GoodSport Nutrition, and Bill Graves, SVP of Product Research at Dairy Management, Inc. about dairy product innovation. Did you know that your Dairy Checkoff supports six Dairy Foods Research Centers and dairy applications labs…

Read More

DMI’s Chief Federation Officer Talks To AG Queen

DMI’s Chief Federation Officer Lucas Lentsch talks checkoff background, results and new checkoff strategies. Please take a listen and share with fellow farmers.

Read More

DMI CEO Barb O’Brien: New leadership and opportunities for 2022

After more than three decades, 2021 saw new leadership installed at Dairy Management Inc. – the organization that manages the industry’s checkoff program. Barb O’Brien succeeded long-time CEO Tom Gallagher earlier this year. Editor Walt Cooley recently caught up with O’Brien to talk about what changes dairy farmers can expect in the checkoff under her…

Read More

EPISODE 5 – Is The Dairy Checkoff Really Working And Worth The Money?

Why hasn’t my milk price gone up if checkoff is doing its job? What value has checkoff brought my farm lately? Dairy Farmers Jess Peters from Pennsylvania and Larry Hancock from Texas do a deep dive on how the national and local dairy checkoffs are working to drive trust and sales of dairy products, and…

Read More
podcast earbuds

Want to give us feedback and win a pair of Your Dairy Checkoff Podcast ear buds?

If you are a dairy farmer or a dairy industry professional, we would love to get your feedback on the podcast. Just fill out this short survey and you’ll be registered to win a pair of Your Dairy Checkoff Podcast ear buds. One in five wins! Click here to take the survey!