marketing

Episode 18: Millennials Matter to Dairy Industry Success

Millennials, those born between 1981-1996, make up the largest demographic in the United States, and they have a larger spending power than the two generations before them, Baby Boomers and Generation X. With the potential for so much influence, capturing the hearts of Millennials is important to success for the dairy industry. In a new…

Read More

Episode 16: Evolving Gen Z Consumer Base Presents Big Opportunities for Dairy Industry

Generation Z, or those born between 1996-2010, is made up of “old souls in young bodies,” says Jeff Fromm, president of FutureCast and an expert in youth marketing, customer trends and innovation. The statement comes during Fromm’s conversation on the latest episode of Dairy on the Air as he distinguishes Gen Zers from their millennial…

Read More

Episode 6: Revitalizing the Dairy Case

Consider this: With only three percent of the shelf space in stores, dairy accounts for 10 percent of sales and 20 percent of profits. This highlights the opportunity to strengthen our partnerships with retail stores to increase dairy sales. In the latest episode of Dairy on the Air, Lucas Lentsch, CEO of Midwest Dairy, is…

Read More