Tune in with our dairy farmer hosts, Wisconsin’s Becca Hilby (@beccahilby) and New York’s Val Lavigne (@DairyGalVal), as they talk with Indianapolis Colts mascot “Blue” Trey Mock (@blue) and Philip Fryman (@southernfatty) about how they became social media influencers and how they work with the dairy checkoff to share dairy insights, facts about dairy farming…
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Tune in with our dairy farmer hosts, Michigan’s Ashley Messing-Kennedy (@messykennedy) and Minnesota’s Rita Vander Kooi, as they talk with Paul Ziemnisky, executive vice president for domestic partnerships at Dairy Management Inc., and Amy Wagner, executive vice president for international partnerships at Dairy Management Inc., about how both retail and restaurant partnerships, both nationally and…
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Listen in with our dairy farmer hosts, Virginia’s Brittany Jones (@richlandsdairy) and New York’s Kathryn Bosley (@cow_nerd), as they talk with Suzanne Fanning, SVP from Dairy Farmers of Wisconsin, CMO for Wisconsin Cheese, and Jeff McCrory, Strategy for Mischief USA, about how traditional marketing and advertising has changed over recent years and what they are…
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Millennials, those born between 1981-1996, make up the largest demographic in the United States, and they have a larger spending power than the two generations before them, Baby Boomers and Generation X. With the potential for so much influence, capturing the hearts of Millennials is important to success for the dairy industry. In a new…
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Generation Z, or those born between 1996-2010, is made up of “old souls in young bodies,” says Jeff Fromm, president of FutureCast and an expert in youth marketing, customer trends and innovation. The statement comes during Fromm’s conversation on the latest episode of Dairy on the Air as he distinguishes Gen Zers from their millennial…
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Consider this: With only three percent of the shelf space in stores, dairy accounts for 10 percent of sales and 20 percent of profits. This highlights the opportunity to strengthen our partnerships with retail stores to increase dairy sales. In the latest episode of Dairy on the Air, Lucas Lentsch, CEO of Midwest Dairy, is…
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