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dairy farmer

Derrick Josi: New facilities, social media, writing a book

In this episode, host Kimmi Devaney talks with Derrick Josi, who is an Oregon dairy farmer and author that has built an online presence of 800,000 followers on Facebook and recently moved cows into new facilities on the farm. Kimmi and Derrick discuss what he did differently with the new facilities, how and why he…

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Episode 20 – Dairy industry experts answer a dairy farmer’s sustainability questions

Tune in as Indiana dairy farmer Jill Houin facilitates a discussion with three dairy industry sustainability experts from a policy group, a large processor and a dairy risk management company. Recorded live at the 2022 Joint Annual Meeting, this group talks about how consumers view dairy sustainability practices, what sustainability means to their organization and…

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Episode 19 – What Happened With Dairy Promotion In 2022?

Hear from Pennsylvania dairy farmer and Dairy Management Inc. Chair Marilyn Hershey and Missouri dairy farmer and National Dairy Board Chair Alex Peterson discuss the 2022 checkoff’s dairy promotion highlights including gaming advertising to Gen Z, exports, new retail and restaurant partners, new health and wellness collaborations, sustainability alliances and much more. To learn more…

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Episode 17 – Why Is The Dairy Checkoff Involved In Sustainability?

Tune in with our dairy farmer hosts, Missouri’s Alex Peterson and Virginia’s Joanna Shipp, as they talk with Heather Oldani, EVP, Dairy Management Inc. Corporate Communications and, Dan Peerless, Global Sustainable Sourcing Lead For Dairy, Meat, Poultry, and Eggs for Nestle, about how the dairy checkoff got involved in dairy sustainability and why it matters…

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Chile holds potential for US dairy exports

Marilyn Hersey, chair of Dairy Management Inc, and a director on the United Dairy Industry Association (UDIA) board, joins us to talk about a recent trip to Chile aimed at opening additional doors to US dairy exports. Watch here.

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DAIRY CHECKOFF MARKETS TO GENERATION Z

The leader of the dairy checkoff says consumers’ expectations are shifting and the criteria they use for choosing foods are evolving.  Barbara O’Brien with Dairy Management Inc. says there is an opportunity for dairy to step in and meet consumers’ needs but reaching Generation Z is different from past marketing efforts. “It is a complex…

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Episode 11 – How do you get consumers to trust you? Farmers talk about what works.

In this episode of Your Dairy Checkoff Podcast, dairy farmer hosts, Connecticut’s Amanda Freund (@cowpots) and Washington’s Austin Allred (@royalfamilyfarming), as they have a conversation with dairy farmers, New Mexico’s Tara Vander Dussen (@taravanderdussen) and Kansas’s Melissa Hildebrand Reed (@hildebrandfarmsdairy), about how they share their story with consumers in real life ways that build trust…

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After The Storm With Meg Austin

In this episode, I talk with Meghan Austin about her experience when Hurricane Michael slammed their family’s dairy farm and creamery in 2018. We talk about surviving the storm and what came next. I am excited to share Meghan’s story about resiliency and rejuvenation as we all figure out life after Covid. In Meghan’s case,…

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Minecraft adds a dairy farm

The US dairy industry partners with gamer superstars Mr. Beast and Captain Sparklez. The stereotype of a gamer is that he or she exists on Mountain Dew and Cheetos. Reality, though, is different, and the dairy industry is taking advantage of the “new” generation of gamers who pay attention to nutrition as a way to…

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Amplify Your Advocacy

New Mexico dairy farmer Tara Vander Dussen was super excited to be hosted on the Casual Cattle Conversations podcast this week where she broke down actionable tips for aspiring advocates to help them turn information into effective posts on social media. 

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