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Podcast: Innovation

Episode 15 – Why Do Large Food Companies Need Checkoff To Drive Dairy Sales?

Tune in with our dairy farmer hosts, Michigan’s Ashley Messing-Kennedy (@messykennedy) and Minnesota’s Rita Vander Kooi, as they talk with Paul Ziemnisky, executive vice president for domestic partnerships at Dairy Management Inc., and Amy Wagner, executive vice president for international partnerships at Dairy Management Inc., about how both retail and restaurant partnerships, both nationally and…

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Episode 13 – Remember Got Milk? Where Are Dairy Ads Now?

Listen in with our dairy farmer hosts, Virginia’s Brittany Jones (@richlandsdairy) and New York’s Kathryn Bosley (@cow_nerd), as they talk with Suzanne Fanning, SVP from Dairy Farmers of Wisconsin, CMO for Wisconsin Cheese, and Jeff McCrory, Strategy for Mischief USA, about how traditional marketing and advertising has changed over recent years and what they are…

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Episode 11 – How do you get consumers to trust you? Farmers talk about what works.

In this episode of Your Dairy Checkoff Podcast, dairy farmer hosts, Connecticut’s Amanda Freund (@cowpots) and Washington’s Austin Allred (@royalfamilyfarming), as they have a conversation with dairy farmers, New Mexico’s Tara Vander Dussen (@taravanderdussen) and Kansas’s Melissa Hildebrand Reed (@hildebrandfarmsdairy), about how they share their story with consumers in real life ways that build trust…

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Episode 10 – How Do Exports Impact U.S. Milk Markets?

In this episode of Your Dairy Checkoff Podcast, Mississippi dairy farmer Michael Ferguson and Idaho dairy farmer John Brubaker discuss the importance of exports with Krysta Harden, CEO and President of U.S. Dairy Export Council. In 2021, 18% of all milk produced in the United States was sold outside of the country. U.S. Dairy Export…

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Episode 9 – Dairy Innovation: Who is doing it and how does it work?

In this episode of Your Dairy Checkoff Podcast, California dairy farmer Tyler Riberio and New York dairy farmer Emma Andrew-Swarthout chat with Michelle McBride, founder and CEO of GoodSport Nutrition, and Bill Graves, SVP of Product Research at Dairy Management, Inc. about dairy product innovation. Did you know that your Dairy Checkoff supports six Dairy Foods Research Centers and dairy applications labs…

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EPISODE 5 – Is The Dairy Checkoff Really Working And Worth The Money?

Why hasn’t my milk price gone up if checkoff is doing its job? What value has checkoff brought my farm lately? Dairy Farmers Jess Peters from Pennsylvania and Larry Hancock from Texas do a deep dive on how the national and local dairy checkoffs are working to drive trust and sales of dairy products, and…

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EPISODE 3 – Does Increasing Pizza Chain Sales Really Help Dairy Farmers?

Tune in to the latest episode of Your Dairy Checkoff podcast to learn how checkoff partnerships with Dominos and Pizza Ranch are helping grow the category in a post-pandemic world. Dairy farmer hosts Carrie Mess of Wisconsin and Jenni Tilton-Flood of Maine are joined by Jon Moss from Pizza Ranch and Paul Ziemnisky of Dairy…

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Episode 31: Driving dairy demand through synergistic partnerships

The latest episode of Midwest Dairy’s Dairy on the Air podcast – Driving Dairy Demand Through Synergistic Partnerships – features a conversation with Jon Moss, chief brand officer/senior vice president at Pizza Ranch. Moss shares how strategic partnerships between Pizza Ranch and Midwest Dairy have been mutually beneficial for driving demand during the pandemic and…

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Episode 30: Fueling dairy’s success through e-commerce channels

The latest episode of Midwest Dairy’s Dairy on the Air podcast – Fueling dairy’s success through e-commerce channels – features an in-depth discussion with Paul Ziemnisky, executive vice president of Global Innovation Partnerships at Dairy Management Inc. (DMI). Ziemnisky shares his insights on the dairy industry’s growing relationship with Amazon and what this means for…

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Episode 26: The 21st-century eater and opportunities for dairy

In the latest episode of Midwest Dairy’s Dairy on the Air podcast, a conversation from the recent virtual Dairy Experience Forum continues, discussing what consumers look for and how dairy can fit into their needs during COVID-19 and beyond. The 21st-century eater is someone who demands food fulfills needs at the intersection of health, sustainability…

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