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Podcast: Consumer Trust

Episode 17: Collaboration Key to Building Trust in Dairy

Tune in to Dairy on the Air for three new episodes. Each presents relevant conversations impacting the dairy industry. Collaboration Key to Building Consumer Trust: The Undeniably Dairy campaign, now in its second year, is making strides in building consumer trust in dairy. Host Lucas Lentsch sits down with Beth Engelmann, chief marketing communications officer…

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Episode 16: Evolving Gen Z Consumer Base Presents Big Opportunities for Dairy Industry

Generation Z, or those born between 1996-2010, is made up of “old souls in young bodies,” says Jeff Fromm, president of FutureCast and an expert in youth marketing, customer trends and innovation. The statement comes during Fromm’s conversation on the latest episode of Dairy on the Air as he distinguishes Gen Zers from their millennial…

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EPISODE 15: A Sustainability Case Study with Ben and Jerry’s

In the first episode with a guest host, Andy Vance, Strategic Account Director at Feedstuffs, fills in for Lucas Lentsch and welcomes Cheryl Pinto from Ben and Jerry’s to discuss sustainability and consumer attitudes.

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Episode 14: Checkoff Leaders Discuss How Collaboration is Key to Industry Success

In the newest episode of Dairy On the Air, host Lucas Lentsch joins fellow CEOs Chad Vincent, Dairy Farmers of Wisconsin and Doug Ackerman, Dairy Alliance, to discuss how their collaborative approach to guiding the work of checkoff is resulting in stronger alignment with national, regional and local objectives to move the industry forward. During…

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EPISODE 13: from dairy skeptic to dairy advocate

Research highlighting the health benefits of dairy is helping the wellness community rethink previously held beliefs about dairy fat and cholesterol. Dr. Jim Painter, a registered dietitian and professor emeritus, shares his journey from dairy skeptic to dairy advocate.

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Episode 12: Milk 2 My Plate Delivers Dairy to Families in Need

Dairy is the one of the most requested items at food banks, yet is one of the least donated food items. Julie Yurko, CEO of the Northern Illinois Food Banks joins Lucas Lentsch to discuss how the Milk2MyPlate program provides milk and other dairy products available to families in need in the newest episode of…

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EPISODE 11: Developing Future Leaders

Much like dairy farmers who are committed to youth programming and providing safe and nutritious products to consumers of all ages, Adam Thielen, Minnesota Vikings wide receiver, discusses his constant commitment to nutrition, training and youth development in a recent episode of Dairy on the Air. Thielen describes the partnership between the NFL and dairy…

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Episode 10: Power of Partnerships

Marilyn Hershey, Dairy Management Inc. board chair, joins Lucas Lentsch on the Dairy on the Air podcast to discuss the power of partnerships and how checkoff is collaborating to meet the needs of consumers, build trust in dairy and boost sales. In the newest episode, Hershey, a dairy farmer from Pennsylvania, shares how checkoff-funded dairy…

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Episode 9: Big Picture for Dairy and Vision for Growth

Tom Gallagher, CEO of Dairy Management Incorporated (DMI) joined Lucas Lentsch, CEO of Midwest Dairy in a recent episode of Dairy on the Air, a podcast for all things dairy, to discuss the stewardship of dairy farmers, the evolution of checkoff and the vision for the future Gallagher recounted the long-standing commitment of dairy farmers…

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Episode 8: How the Midwest Dairy Foods Research Center Helps Industry Address Challenges

Dr. Lloyd Metzger, director of the Midwest Dairy Foods Research Center (MDFRC) joined Midwest Dairy CEO, Lucas Lentsch, to discuss how the research conducted at the MDFRC helps solve industry challenges that impact consumers and dairy farmers on the newest episode of Dairy on the Air, a podcast for all things dairy. Metzger explains how…

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