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Archives: Episode

Episode 19 – What Happened With Dairy Promotion In 2022?

Hear from Pennsylvania dairy farmer and Dairy Management Inc. Chair Marilyn Hershey and Missouri dairy farmer and National Dairy Board Chair Alex Peterson discuss the 2022 checkoff’s dairy promotion highlights including gaming advertising to Gen Z, exports, new retail and restaurant partners, new health and wellness collaborations, sustainability alliances and much more. To learn more…

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Episode 18 – Do Social Media Influencers Convince Consumers To Buy Dairy?

Tune in with our dairy farmer hosts, Wisconsin’s Becca Hilby (@beccahilby) and New York’s Val Lavigne (@DairyGalVal), as they talk with Indianapolis Colts mascot “Blue” Trey Mock (@blue) and Philip Fryman (@southernfatty) about how they became social media influencers and how they work with the dairy checkoff to share dairy insights, facts about dairy farming…

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Episode 17 – Why Is The Dairy Checkoff Involved In Sustainability?

Tune in with our dairy farmer hosts, Missouri’s Alex Peterson and Virginia’s Joanna Shipp, as they talk with Heather Oldani, EVP, Dairy Management Inc. Corporate Communications and, Dan Peerless, Global Sustainable Sourcing Lead For Dairy, Meat, Poultry, and Eggs for Nestle, about how the dairy checkoff got involved in dairy sustainability and why it matters…

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Episode 16 – Should Farmers Be Worried About The Dairy Case At The Grocery Store?

Tune in with our dairy farmer hosts, Indiana’s Jill Houin and California’s Erin Nutcher aka @ca_dairy_wife, as they talk with Mike Brown, Sr., category manager for Kroger, and Tim Cooley, chief operating officer for American Dairy Association North East, talk about the present state and future of the dairy case, why milk and alternatives are…

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Episode 15 – Why Do Large Food Companies Need Checkoff To Drive Dairy Sales?

Tune in with our dairy farmer hosts, Michigan’s Ashley Messing-Kennedy (@messykennedy) and Minnesota’s Rita Vander Kooi, as they talk with Paul Ziemnisky, executive vice president for domestic partnerships at Dairy Management Inc., and Amy Wagner, executive vice president for international partnerships at Dairy Management Inc., about how both retail and restaurant partnerships, both nationally and…

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Episode 14 – Do the Dietary Guidelines Help or Hurt Dairy? You May Be Surprised.

Listen in with our dairy farmer hosts, New York’s Audrey Donahoe and Georgia’s Jennifer Glover, as they talk with registered dietitians Katie Brown, Senior Vice President at National Dairy Council, and Abigail Copenhaver of Farmstead Nutrition & Consulting about what the dietary guidelines are, how they evolve, who follows them and how that affects dairy. To learn more…

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Episode 13 – Remember Got Milk? Where Are Dairy Ads Now?

Listen in with our dairy farmer hosts, Virginia’s Brittany Jones (@richlandsdairy) and New York’s Kathryn Bosley (@cow_nerd), as they talk with Suzanne Fanning, SVP from Dairy Farmers of Wisconsin, CMO for Wisconsin Cheese, and Jeff McCrory, Strategy for Mischief USA, about how traditional marketing and advertising has changed over recent years and what they are…

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Episode 12 – Is Your Dairy Prepared For A Crisis?

No dairy farmer ever wants to think about a significant issue impacting his farm, much less a crisis. This episode of Your Dairy Checkoff Podcast is hosted by two dairy farmers who have faced such impacts on their own farms. Listen in as Wisconsin’s Amber Horn-Leiterman and Florida’s John Larson talk with Tricia Sheehan, vice…

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Episode 11 – How do you get consumers to trust you? Farmers talk about what works.

In this episode of Your Dairy Checkoff Podcast, dairy farmer hosts, Connecticut’s Amanda Freund (@cowpots) and Washington’s Austin Allred (@royalfamilyfarming), as they have a conversation with dairy farmers, New Mexico’s Tara Vander Dussen (@taravanderdussen) and Kansas’s Melissa Hildebrand Reed (@hildebrandfarmsdairy), about how they share their story with consumers in real life ways that build trust…

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Episode 10 – How Do Exports Impact U.S. Milk Markets?

In this episode of Your Dairy Checkoff Podcast, Mississippi dairy farmer Michael Ferguson and Idaho dairy farmer John Brubaker discuss the importance of exports with Krysta Harden, CEO and President of U.S. Dairy Export Council. In 2021, 18% of all milk produced in the United States was sold outside of the country. U.S. Dairy Export…

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