Episodes: Masonry

Episode 8 – Does dairy fuel elite athlete performance?

In this episode of Your Dairy Checkoff Podcast, join our dairy farmer hosts, Wisconsin’s Laurie Winkelman and West Virginia’s Joe Shockey, as they have a conversation with Liz Jalkiewicz, registered dietitian and the nutrition specialist with the American Dairy Association North East, and Julie Ostrow, registered dietitian and the Vice President of dairy experience and...

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EPISODE 7 – Have you ever had 800,000+ visitors on your farm?

In this episode of Your Dairy Checkoff Podcast, our farmer hosts have a conversation with Allison Ryan from MVP Dairy, and Brittany Snyder from the Adopt A Cow Program about virtual farm tours, especially how to handle when things go wrong with a live audience. Many state and regional checkoffs including national and local farmers...

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EPISODE 6 – Dairy donations feel good but do farmers benefit?

Who pays for dairy donations during holiday food drives? Do they really translate to future sales and lifelong consumers? Dairy Farmers Joanna Shipp and Sam Schwoeppe have a conversation with a local retail milk buyer and a dairy donation specialist to discuss how dairy donations work, who benefits and if they are sustainable. Increasing dairy...

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EPISODE 5 – Is The Dairy Checkoff Really Working And Worth The Money?

Why hasn’t my milk price gone up if checkoff is doing its job? What value has checkoff brought my farm lately? Dairy Farmers Jess Peters from Pennsylvania and Larry Hancock from Texas do a deep dive on how the national and local dairy checkoffs are working to drive trust and sales of dairy products, and...

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EPISODE 4 – Does Dairy Benefit From The NFL Partnership?

How does the dairy checkoff’s NFL partnership benefit our Fuel Up To Play 60 program in schools and help sell more dairy products? The NFL is the most popular U.S. sport in terms of game attendance, TV ratings, and merchandise. Many beverage brands including soda and water advertise with the NFL, why not just do...

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EPISODE 3 – Does Increasing Pizza Chain Sales Really Help Dairy Farmers?

Tune in to the latest episode of Your Dairy Checkoff podcast to learn how checkoff partnerships with Dominos and Pizza Ranch are helping grow the category in a post-pandemic world. Dairy farmer hosts Carrie Mess of Wisconsin and Jenni Tilton-Flood of Maine are joined by Jon Moss from Pizza Ranch and Paul Ziemnisky of Dairy...

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EPISODE 2 – What is the #1 factor driving school milk consumption?

Listen to episode 2 of Your Dairy Checkoff Podcast where farmer hosts Alex Peterson and Audrey Donahoe join a school food service director and research expert in a conversation on how school milk is sourced and served to students. Hosts  Alex Peterson – MO Dairy Farmer and NDB Board Chair Audrey Donahoe – NDC and...

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EPISODE 1 – Reaching Gen Z: Through the World of Gaming

The first episode, “Reaching Gen Z: Through the World of Gaming,” features a conversation about how the dairy checkoff is looking to online video gaming to reach this consumer segment (ages 10 to 23). With 90 percent of Gen Z active in gaming, this platform provides a great opportunity to share dairy’s farm-to-table story in an engaging, interactive way....

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Episode 34 – Reaching millennial parents and gen Z through creative partnerships

Roxane Hill, executive director from The Regnier Family Wonderscope Children’s Museum of Kansas City and Samantha Carter, manager, marketing communications, discuss the 2020 partnership launched between Midwest Dairy and Wonderscope that brought together an outdoor agricultural exhibit for the museum that is helping connect museum-goers with dairy’s sustainability story. In this episode, we learn more...

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Episode 33: A Deeper Dive into Dairy Farming and Sustainability

In the latest episode of Midwest Dairy’s Dairy on the Air podcast – A Deeper Dive into Dairy Farming and Sustainability – Midwest dairy farmer and AMPI Chairman of the Board, Steve Schlangen, and Midwest Dairy Vice President, Agricultural Affairs, Bob Lefebvre, discuss key elements of the dairy community’s commitments and goals to be part...

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Episode 32: Bringing the farm to the classroom through technology in the Adopt a Cow program

How tall will be she be? Does she exercise? Where does she live? These are just a few of the questions 4th and 5th-grade students asked their teacher when she introduced them to Pearl, a dairy calf from a local dairy farm. How students learned the answers to those questions along with more details about...

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Episode 31: Driving dairy demand through synergistic partnerships

The latest episode of Midwest Dairy’s Dairy on the Air podcast – Driving Dairy Demand Through Synergistic Partnerships – features a conversation with Jon Moss, chief brand officer/senior vice president at Pizza Ranch. Moss shares how strategic partnerships between Pizza Ranch and Midwest Dairy have been mutually beneficial for driving demand during the pandemic and...

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