Episodes: Masonry

EPISODE 2 – What is the #1 factor driving school milk consumption?

Listen to episode 2 of Your Dairy Checkoff Podcast where farmer hosts Alex Peterson and Audrey Donahoe join a school food service director and research expert in a conversation on how school milk is sourced and served to students. Hosts  Alex Peterson – MO Dairy Farmer and NDB Board Chair Audrey Donahoe – NDC and...

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EPISODE 1 – Reaching Gen Z: Through the World of Gaming

The first episode, “Reaching Gen Z: Through the World of Gaming,” features a conversation about how the dairy checkoff is looking to online video gaming to reach this consumer segment (ages 10 to 23). With 90 percent of Gen Z active in gaming, this platform provides a great opportunity to share dairy’s farm-to-table story in an engaging, interactive way....

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Episode 34 – Reaching millennial parents and gen Z through creative partnerships

Roxane Hill, executive director from The Regnier Family Wonderscope Children’s Museum of Kansas City and Samantha Carter, manager, marketing communications, discuss the 2020 partnership launched between Midwest Dairy and Wonderscope that brought together an outdoor agricultural exhibit for the museum that is helping connect museum-goers with dairy’s sustainability story. In this episode, we learn more...

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Episode 33: A Deeper Dive into Dairy Farming and Sustainability

In the latest episode of Midwest Dairy’s Dairy on the Air podcast – A Deeper Dive into Dairy Farming and Sustainability – Midwest dairy farmer and AMPI Chairman of the Board, Steve Schlangen, and Midwest Dairy Vice President, Agricultural Affairs, Bob Lefebvre, discuss key elements of the dairy community’s commitments and goals to be part...

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Episode 32: Bringing the farm to the classroom through technology in the Adopt a Cow program

How tall will be she be? Does she exercise? Where does she live? These are just a few of the questions 4th and 5th-grade students asked their teacher when she introduced them to Pearl, a dairy calf from a local dairy farm. How students learned the answers to those questions along with more details about...

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Episode 31: Driving dairy demand through synergistic partnerships

The latest episode of Midwest Dairy’s Dairy on the Air podcast – Driving Dairy Demand Through Synergistic Partnerships – features a conversation with Jon Moss, chief brand officer/senior vice president at Pizza Ranch. Moss shares how strategic partnerships between Pizza Ranch and Midwest Dairy have been mutually beneficial for driving demand during the pandemic and...

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Episode 30: Fueling dairy’s success through e-commerce channels

The latest episode of Midwest Dairy’s Dairy on the Air podcast – Fueling dairy’s success through e-commerce channels – features an in-depth discussion with Paul Ziemnisky, executive vice president of Global Innovation Partnerships at Dairy Management Inc. (DMI). Ziemnisky shares his insights on the dairy industry’s growing relationship with Amazon and what this means for...

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Episode 29: Dairy and the power of resilience

The latest episode of Midwest Dairy’s Dairy on the Air podcast – Showcasing Dairy and the Power of Resilience – features an in-depth discussion with Olympic track & field star and gold medalist Morolake Akinosun. This conversation details how the persistence and resilience she’s shown in her career mirrors the resilience dairy farmers exude on...

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Episode 28: Dairy’s commitment to environmental stewardship goals

National Farmers Day marks an important time to not only recognize and celebrate the hard work and commitment of dairy farmers to produce a product that helps fuel our bodies, but to also talk about the essential role dairy farmers play when it comes to nourishing our planet and caring for the environment. In the...

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Episode 27: Talking sustainability with Dairy Forum Experience sustainability panel

The most recent episode of Midwest Dairy’s Dairy on the Air podcast – Dairy: An Environmental Solution – features a discussion three industry experts had at the virtual Dairy Experience Forum this August, diving into how their unique parts of the dairy community are working toward the industry’s 2050 Environmental Stewardship Goals. This conversation includes...

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Episode 26: The 21st-century eater and opportunities for dairy

In the latest episode of Midwest Dairy’s Dairy on the Air podcast, a conversation from the recent virtual Dairy Experience Forum continues, discussing what consumers look for and how dairy can fit into their needs during COVID-19 and beyond. The 21st-century eater is someone who demands food fulfills needs at the intersection of health, sustainability...

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Episode 25: Shifting consumer demands & opportunities for dairy post COVID-19

The COVID-19 pandemic has dramatically altered consumer habits, and dairy has felt that impact in various ways. Larry Levin, executive vice president of market and shopper intelligence at IRi Worldwide, joins host Andy Vance on the latest episode of Dairy on the Air to discuss how the pandemic increased demand for dairy and what dairy...

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